
The Media segment is undergoing an unprecedented change process. Moreover, these changes are happening with an enormous velocity. The comprehensive worlds of traditional and new media collide on one hand but also melt together. At present, there are only very few traditional media companies who are not active in the field of new media. However, the “cross-media” activities are yet at their outset as all companies in this segment are speeding up their search for new business models. Beside the fast moving technical developments like i.e. Mobile TV, Voice over IP, TV on demand, also the customers with their modified patterns of use contribute to the changes within the world of media. Additionally, new competitors emerge in the market, providing new communication solutions such as i.e. Convergence or Triple Play.
It is these fast-moving technical modifications, the search for new business models and the chance for big success stories that make this segment interesting and challenging for the next years.
To be successful in this fast moving industry, companies must set great value on appropriately qualified professionals. They have to look out for executives and specialists who are able to cope with the continuously changing requirements and who benefit from their visionary and networked way of thinking in order to bring their companies on target to the constantly more complex media landscape.
Competences