Candidate Relationship Management (CRM) deals with the question how a potential candidate is put into the focus of all recruitment activities in order to enhance the efficiency of the recruitment process sustainably.
CRM measures aim at the following targets:
- Direct candidate contact within the various target groups
- Establishment of a candidate data pool
- Systematic handling of applications (independent from economic situation)
- Positioning of the company as employer of choice
- Long-term cost reduction
- Differentiation from competition
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