CANDIDATE RELATIONSHIP MANAGEMENT

Candidate Relationship Management (CRM) deals with the question how a potential candidate is put into the focus of all recruitment activities in order to enhance the efficiency of the recruitment process sustainably.

 

CRM measures aim at the following targets:

 

  • Direct candidate contact within the various target groups
  • Establishment of a candidate data pool
  • Systematic handling of applications (independent from economic situation)
  • Positioning of the company as employer of choice
  • Long-term cost reduction
  • Differentiation from competition

 

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